branding
CHALLENGE
Crane Merchandising needed a complete brand package for a PPE (personal protection equipment) vending machine. Development needed to be prompt, given the broad and intense presence of Covid-19 and the likelihood that competing manufacturers were developing similar machines.
SOLUTION
Employ universally recognized colors, icons, and graphics to establish global recognition as healthcare-oriented vending. This solution delivers an immediate and fluid experience, essential for the successful conversion of vending engagements. Components include a product sheet (digital & print), 3D model, HTML product splash page, interface screens, environmental product placement photo, 3D product animation, and brand assets for digital & print marketing communications (PowerPoint, Word).
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fundraiser
CHALLENGE
Develop workplace United Way campaign materials for Georgia-Pacific.
SOLUTION
Develop a complete campaign branding package that inspires employees to engage, volunteer, and donate to the United Way. Design components around a road-trip theme to suggest a journey to a rewarding destination. Apparel, lobby funds raised tracking sign, collateral, merchandise.
brand
CHALLENGE
Ground-up brand development for an ink and toner business. Branding needs to communicate a quality product, performance, and clean experience.
SOLUTION
The ink and toner business runs deep and wide. These products display branding from large corporations to one-person garage shops. PND needed a logo that presented them as a credible business providing a reputable product with immediate recognition. The primary ink colors of cyan, magenta, yellow, and black guarantee association with inkjet cartridges and a spray dot pattern presents each color to reinforce the connection. The company name is printed above in black and white for maximum contrast. The logo clearly identifies the type of business and utilizes pure, saturated colors and high contrast to convey the qualities buyers seek in ink and toner. Brand guidelines support the logo through precise instructions for use, ensuring compliance and messaging consistency. The guide also includes secondary colors, logo files, graphic assets, presentation template designs, letterheads, business cards, digital signature, and creative direction to communicate brand culture. This branding solution gives PND a turn-key tool to launch and run its business confidently.
Develop a brand presenting PND Ink & Toner as a credible business providing a reputable product with immediate recognition—the primary ink colors of cyan, magenta, yellow, and black guarantee association and dot pattern provide immediate recognition with inkjet. The company name is printed on top in black and white for maximum contrast and logo clearly identifies the business type. Brand guidelines support the logo through precise instructions for use, ensuring compliance and messaging consistency.
event
CHALLENGE
When Georgia-Pacific Building Products needed a B2B sales boost, they asked for an internal sales program to inspire and drive their team to meet the challenge.
SOLUTION
An incentivized program that delivers the sales performance push as a fun and engaging experience. Utilize industry-related iconography, brand colors, merchandise, and a thinkBIG character to connect with participants, providing a cohesive experience and maximizing participation. Signage, responsive website newsletter, logo and character design, newsletter template, merchandise: apparel, notepads, pens, sticky notes.
logos & icons
Represent a concept, function, or entity with a visual symbol.
CHALLENGE
SOLUTION
Design a simple, identifiable, adaptable visual that defines and features brand colors and fonts, creates intrigue, and tells a story across all channels and media. The symbol will build recognition, instill trust, and provide a unique identity for the concept, function, or entity.
fundraiser
CHALLENGE
Create a charitable event identity for an art show to encourage employee attendance and donation.
SOLUTION
Design “Call to Canvas” logo and assets for printed posters, flyers, event signage, and responsive HTML email invitation.
advertising
CHALLENGE
Promote product features and value in a single impression.
SOLUTION
Design ads on-brand using corporate colors, fonts, and logos via hierarchical messaging to ensure targeted communication. Banner ads, responsive HTML emails, and print ads. Design, illustration, 3D modeling, photo editing, animation.
tradeshow
CHALLENGE
Engage a passive audience for corporate introduction, dialogue, product information, and demonstrations.
SOLUTION
Design a Georgia-Pacific Office Papers tradeshow package that includes product photography, brochure, product sheets, and a tabletop display designed to portray the products as part of a productive and fun work environment. Create a brand-aligned marketing toolset for representatives and an engaging, informative environment for attendees. Build physical paper ream mockups, shoot product photography, and build a media asset library for marketing.
one-pagers
SOLUTION
Deliver product experience or guide the reader through the required steps to achieve the desired result in a single sheet for print and digital distribution.
Utilize corporate design components to create an on-brand product story, educating and persuading the audience. Provide a detailed assembly experience in a step-by-step written and visually guided process, educating the user on each step, purpose, and outcome. Utilize product illustrations with strong product likeness and orientation correlating to each step. Design, illustration, photo editing, and copy writing.
CHALLENGE
user experience
CHALLENGE
Crane Merchandising requested a complete user experience for their new Apollo Mini vending machine that identified the service provided and clearly demonstrated the purchasing process.
SOLUTION
Consider user test data, market positioning, and engineering input to develop a solution that provides a seamless user experience from an initial view to a completed purchase. Interface cycles through animated purchasing steps to inform the shopper of their pending venture. Once initiated, the animations continue to walk the customer through the transaction. Graphics call to customers while still fitting into an office/breakroom environment. Design, illustration, animation, and copy writing.
infographics
Communicate complex data, systems, and processes to an inexperienced audience.
CHALLENGE
SOLUTION
Expand the user’s informational experience beyond vocal or written descriptions by utilizing graphs, diagrams, and illustrations to tell the story at a fundamental level, enabling comprehension for all audiences. Design and illustration.
handbook
CHALLENGE
SOLUTION
Georgia-Pacific’s Paper, Board, & Kraft division needed an immediate solution to inform their employees of revised practices, strategies, and policies that formed the division’s new business plan.
A two-color reference handbook for rapid, division-wide deployment in print and digital formats as an animated e-book and website asset. Interpret the plan’s concepts into informational graphics detailing components and processes for maximum comprehension and engagement. Design and illustration.
apparel
Promote motorsport teams, events, businesses, and clubs with compelling graphics and illustration for the enthusiast.
PROJECT
infographics
PROJECT
Expand the user’s informational experience beyond vocal or written descriptions by utilizing design, typography, diagrams, and illustrations to tell the story at a fundamental level, enabling comprehension for all audiences while creating an immersive experience.
vegetables
PROJECT
Create a series of vegetable illustrations in a variety of styles to accompany a collection of recipes for each.
portraits
CHALLENGE
Create historical figure portraits that encourage interest and educate. Utilize visual research to establish a likeness to the subject. Position the character in an environment that creates a personal, visual story for the viewer to experience.
motion graphics
Increase visual interest and impact in websites, presentations, applications, and videos to grow engagement.
CHALLENGE
SOLUTION
Create motion graphics that bring life to branded assets, passive components, instructional, and informational graphics. Added motion empowers these graphics to explain, demonstrate, announce, and enliven user experiences. Illustration, 3D modeling, animation.
